"IF" is a book based on perspective. The ideas conveyed are intended to stir thought and influence actions. Too often we allow ourselves to be influenced by negative thoughts and circumstances that are clearly within our control. Your perspective and approach to situations makes a difference on the effectiveness of the outcome of the given situation.
“WHEN" addresses a commonly observed, yet unnecessary, division of labor that exists within many organizations. Too often it has been observed that there is a division creating a "Them versus Us or We" mentality in businesses. This book discusses how to communicate a message, create "buy-in" from your staff and develop more productive teams through a process of goal setting.